SEO optimization

There are two ways you can do this: either turn to an agency that specializes in providing quality SEO services, or become self-taught and try to do it yourself.

If you’re wondering why it’s so important to get on the first page of Google, here are two strong arguments:

  • 93% of all online experiences start with a search engine 93% 93%
  • In 68% of cases, that search engine is Google 68% 68%

What is SEO (Search Engine Optimization) and What Does Search Engine Optimization Mean?

To better understand the term SEO, we must mention from the beginning that SEO is the acronym for “search engine optimization”.

Since SEO is a young concept, we will not use words like “Science” or “Art”, or both – as many voices are quick to say. Instead, to try to define the process, we will simply say:

Definition of SEO optimization

“SEO optimization is the totality of methods used to position a website in the top of organic search engine results in order to increase both the quality and quantity of its organic traffic.”

What is the SEO Optimization Process

Since it is strictly related to search engines, we can say from the beginning that SEO is an extremely complex and dynamic process.

Search engines like Google, Bing, Yandex and others have now come to process on the one hand, billions of searches of Internet users every day, and on the other hand to search and identify in a giant database answers relevant to their queries.

And, to complicate matters further, Google informs us that:

  • 15% of daily searches worldwide are NEW searches 15% 15%

And this whole process happens in real time!

Obviously, in order to choose from this huge database the most relevant results for users, search engines use complex indexing formulas and algorithms that take into account hundreds of criteria. Google also informs us that the results in the SERP are established using at least 200 ranking factors. Moreover, these factors constantly change the way they work and adapt to the new requirements of users. Google also informs us that it has no less than 500-600 such annual changes.

It is true that most of them are minor changes, although over time we have had important updates, such as Fred Update. I think we now understand why SEO is such a dynamic process.

We thus have an overview of what is happening behind the search engines. In this context, SEO optimization tries to identify the formula by which search engines combine these factors and establish the hierarchy for the first results.

Normally, the ranking formula is strictly secret and Google is working hard to keep it a secret.

However, Google gives us enough clues about how it works and most importantly, it constantly tells us that all the actions by which it establishes the positions of the results have in their center ➡️ USER EXPERIENCE.

Thus, SEO agencies around the world constantly analyze and monitor how search engines work to decipher the secrets behind them. Today, the SEO industry has developed numerous SEO tools (tools) with which it automatically monitors a large part of the criteria indicated by Google. Here are the most important (used by our agency): Ahrefs, Majestic SEO, ScreemingFrog, SemRush, DeepCrawl and many more.

Yes, an important part of the SEO optimization process is based on numbers. Here are some examples:

✅ 50 – 60, the optimal number of characters for MetaTitle

✅ 150 -160, the optimal number of characters for MetaDescription

✅ 100, positioning the keyword in the first 100 words on the page.

✅ <115, the optimal number of characters for a URL

We will learn more about the numbers that matter in SEO in the following article.

But SEO is not just about numbers. SEO also requires a lot of creativity and empathic skills to understand the target audience and how they search the internet. We saw that the user experience is at the heart of Google’s goals. And that means much more than numbers.

Here are just a few SEO criteria related to attracting consumers:

✅ relevant and attractive metatitles

✅ Attractive website design

✅ Page Speed ➡️ Desktop Page Speed has been a ranking factor since 2010 and in 2018 mobile page speed has become a ranking factor

✅ Browsing security by implementing the SSL certificate

✅ Responsive version for mobile devices and tablets

✅ Relevant content on the page

The Opportunity to Start an SEO Optimization Campaign

The online market exceeds record after record every year. The number of those connected to the internet is increasing, the number of those who use the internet to get information or to shop online reaches new heights.

Almost any product or service is now traded online. With almost 1,5 billion people connected to the internet (mobile services and fixed services) corroborated with the fact that 95% of them do not exceed the first Google page when surf the internet, we understand how important the SEO Optimization process is.

At this moment, the opportunity to enter this market is truly an opportunity that we invite you not to miss. Most likely, in just a few years, the market will crystallize and the barriers to reaching the top positions of Google will be higher and higher. Financial barriers to SEO, barriers to SEO know-how, time barriers, all will be at a level that can no longer be reached as easily.

If you want to know more details about the price of an SEO campaign you can read our article “Everything you need to know about the price of SEO optimization services”

Reiterating, SEO promotion is the only one that can help us reach the top of searches and implicitly in the top of businesses in our field of activity.

SEO optimization to the highest standards. Take advantage now!

SEO Optimization – a Real Catalyst for Your Business!

SEO is more than a marketing channel, more than just optimizing a site. It is a business landmark, a benchmark if you will, a business model for entrepreneurs, a competitive advantage difficult to imitate provided it is implemented correctly.

And yes, we can go so far as to say that it can be an integral part of the organizational culture of any company.

On the other hand, SEO means respect for consumers and social responsibility on the internet through the content we create and promote.

Awareness of the importance of the SEO process by entrepreneurs and by all those who want to succeed on the Internet, as well as its impact on the success or failure of a business is our mission.

SEO Factors That Influence The Business Process

✅ Improves knowledge of consumer behavior

✅ Helps to properly structure the product portfolio

✅ It is a decisive starting point for other online marketing channels – it helps to improve PPC, Facebook, Email Marketing, online PR campaigns!

✅ Improves customer shopping experience

✅ It helps to raise awareness of social responsibility towards the online environment

✅ Increases customer loyalty to the brand

✅ It increases the notoriety of the brand and accentuates its power

✅ It represents a competitive advantage difficult to imitate by the competition

✅ Allows detailed knowledge of the competition

✅ Helps identify business growth opportunities

Stages of the SEO Optimization Campaign

The SEO process is as important as it is complex and, because it takes into account almost all aspects of a business, it is advisable to be implemented in several stages.

Setting SEO Goals

The first stage of any marketing approach, whether online or offline, must be goal setting. The SEO campaign, as an integral part of the online marketing strategy, is no exception. That is why the first step we take in designing an SEO promotion strategy is to establish what SEO objectives we want to achieve.

The performance indicators (KPIs) that should be followed in the SEO optimization campaign refer both to the technical and indexability aspects and to the results that are directly related to the increase in the number of effective actions on the site, or more precisely to the business development. Implementing goals in Google Analytics is crucial in order to track the effectiveness of the campaign.

Depending on the type of site, the objectives can mean generating leads by sending emails, increasing the number of calls, filling in a contact form, subscribing to the newsletter, downloading an e-book, etc.

Example of Seo Objectives:

✅ “Increase sales and conversions”

✅ “Increasing the general visibility of the website”

✅ “Increasing the volume of organic traffic”

✅ “Developing the potential market by increasing the number of indexed keywords”

✅ “Increasing the authority of the site”
“Increasing the number of quality backlinks”

✅ “Reducing the 404 error rate below the 5% threshold of total pages”

On the other hand, SEO objectives must also refer to the technical part of the site. These objectives are closely related to the other objectives, the business ones. The site must be 100% healthy from an SEO point of view in order to perform on the business side as well. Such objectives refer to the number and quality of backlinks obtained, the number of indexed pages, the number of indexed words, the reduction of the number of 404 errors, etc.

On Page SEO Optimization

In the SEO on page optimization stage, all actions focus on the site itself. Normally this stage should start from the actual creation of the site if we are talking about new sites or sites that want to completely change their structure.

SEO On Page represents both the foundation of the SEO Optimization process and of all the online marketing campaigns that you can start later.

A properly optimized on-page site can have better results in PPC campaigns, can bring more conversions from social media or can generate more leads from email marketing campaigns.

The Most Important Ranking Factors for On Page SEO

Website structure

The structure or architecture of the site refers to the way the site is divided into categories, subcategories, subcategories, products, etc.

In order to have an efficient structure for both SEO and User Experience, it is necessary to make a rigorous analysis of the way our potential clients search on the internet and just as important, it is to establish the target market.

Following such an analysis, combined with other business elements, the SEO structure of the site is established.

URL

URL ➡️ Uniform Resource Locator, represents the address of a web page. A correctly written address helps search engines find that address more easily. A properly optimized URL should address at least the following:

✅ Contain main keywords

✅ Not to be written in diacritics

✅ Do not contain capital letters

✅ Not to be very long, a maximum of 100-120 characters is recommended

Robots.txt file

This is one of the most important files in a site. The first thing search engines look for in a site is the robots.txt file itself.

With its help we determine which pages in the site we want to index and which pages we want to stop from indexing.

Yes, you read that right ➡️ we don’t want all pages to be indexed because they can dilute our authority too much to the detriment of important pages on the site.

Keywords in the first  100 words of content

This is a classic SEO On Page tactic, but it has very good results even today. Google emphasizes the words and topic at the beginning of the web page.

And if we think about it, it makes sense – no one would want to “land” in an article about SEO and the first words about SEO appear in the middle of the article.

Keywords in Meta title

The meta title is one of the first elements that Google reads and takes into account in establishing rankings. Moreover, the metatitle is also the text written with the largest font in the SERP. Specifically, it is the most visible aspect for those who have initiated an internet search.

So, you will want the most important keywords on the page to be found in the meta title.

Here are 7 essential elements you need to consider in order to have a perfect meta title:

✅ Keywords should be written at the beginning

✅ Include business differentiators to increase your clickthrough rate

✅ Include the brand name

✅ Length should not exceed 60 characters (it is advisable to check after indexing)

✅ Avoid repeating the same word

✅ Try to target also the most searched longtail words

✅ It is advisable to have unique meta titles for each page on the site

Keywords in Meta Description

The meta description is part, as well as the url and the meta title, of the pre-click optimization part. Specifically, it is one of those elements that the user sees before deciding what result from the SERP to access.

Metadescription has the main role of increasing the click-through rate – CTR.

What are the 5 most important things to keep in mind when writing a metadescription:

✅ Its length should not exceed 158 characters (attention – this number has changed over time. It is good to check to see if it fits correctly)

✅ Check out what the meta description looks like with https://www.portent.com/serp-preview-tool/

✅ Contain that unique selling point (USP)

✅ Contain relevant information and important details about services / products

✅ Include EMOJI SEO for increased visibility

Emoji for SEO – Enhanced MetaTags

Emoji is one of those novelties in SEO optimization. The user experience is important for Google and this freedom from the main search engine in terms of implementing emoji clearly indicates this.

There are many types of seo emoji. Seo emoji symbolism covers a very wide range of domains, so you can customize your sites for better organic visibility but also to make them more attractive and easier to understand by users.

Off page optimization

In this stage all the actions take place outside the website and have as main goal the obtaining of as many quality links as possible naturally. According to the SEO dictionary compiled by searchmetrics.com – an authority in the field of online marketing – seo off page “represents all the measures that can be taken outside the site in order to improve its position in the SERP (search engine results page) . All these measures help to create as many quality backlinks as possible “.

Monitoring, analysis and reporting

The SEO process is extremely complex, with many technical components and that is why we pay special attention to this stage. We want each client to understand how, why and for what purpose we carry out each activity.

Because we want total transparency, all our clients benefit from detailed monthly reports and most importantly to those who want, we offer permanent access to our application in order to be able to follow the evolution of the campaign in real time. In the application you can follow the most important indicators of the SEO campaign.

✅ “Content Marketing”

✅ “Native advertising”

✅ “Link building”

✅ “Guest blog posting”

✅ “Press Release”

✅ “Relevant articles in popular blogs or niche publications”

✅ “Total transparency regarding the activities carried out.”

✅ “Monitoring the impact of actions performed in the SERP.”

✅ “Analyzing the results obtained every month”

✅ “Monthly and detailed reports”

✅ “Access to the SEO monitoring application for each client.”

seo optimization pros

Advantages of SEO Optimization

Until a few years ago, I heard the phrase “If you don’t have a website for your business, it means you don’t exist!”. The phrase was and is perfectly true, only that the internet has evolved so much that since the first website appeared in 1991 today the psychological threshold of 1 billion sites has been exceeded. Basically, the number of websites is so large that we can say that “If your website does not appear in the top search results of your potential customers, it means that it does not exist.”

In this context, the importance and role of the SEO optimization process become essential for the future of your business, whether you are active in trade, tourism, construction, IT or health, your business must be as visible as possible in the online environment.

The SEO promotion process is a continuous one with positive effects and long-term results. However, we must mention that once we reach the top it is important to stay there.

But let’s see better what advantages an SEO optimization campaign can bring to your business:

SEO optimization helps to target better the desired audience

A better understanding of customer buying behavior is vital to your business! Interruption-based marketing – TV commercials during your favorite movie or show, the banner on the internet that blocks access to your desired page – has become quite unpleasant as the number of advertisements we have to endure every day has reached a fairly high level. picked up. Through seo optimization campaigns, clients are not pushed from behind in any way, they enter the internet and search for products / services only when they need them, without annoying them with all kinds of promotional messages.

SEO optimization allows us to align with google performance standards

The main objective of the search engine is to provide the most relevant and complete answers (results) to users around the world. To do this, Google is continually refining its algorithms / robots that filter the more than one billion sites so that they always display the most appropriate answers to the millions of questions asked. Thus, an seo optimization campaign forces us to align ourselves with the performance standards and to increase the value of our website through the quality / quantity of content in order to keep up with the development of Google.

SEO optimization increases brand awareness

Think that Mr. John wants a vacation for himself and his family, and in his multiple searches, no matter what destination or type of vacation he would search on the internet, on the first page, in 70% of searches a certain travel agency appears . Certainly, the name of that travel agency will remain imprinted in his mind and the chances that that agency will become Mr. Ionescu’s holiday partner increase considerably. Moreover, the second time when our tourist is interested in a vacation he will directly access the website of that agency!

SEO optimization has the best return on investment

The best ROI of a marketing channel and the best conversion. This advantage comes as a corollary of the fact that users come to our website and not the other way around. Customers feel much more comfortable in this way and as such will be much more receptive and will buy much easier from us. Positioning in the top of the results means first of all more traffic on the site and of course more customers for your business. This is the main goal of the SEO optimization process.

Pricing Plan

All Packages come with link building!

Tier 1 Links

  • EDU Links (Avg DA 70)
  • Web 2.0 Submissions
  • Social Signals Shares
  • Second Tier Links

Tier 2 Links

  • Web 2.0 Submissions
  • Each Web 2.0 would have images related to your website in it.
  • We would use only one article to create those Web 2.0 links.
  • Approved Article Submissions
  • High DA Bookmarks
  • Forum Profiles
  • Wiki Blast
  • Premium Indexer