SEO Off Page Optimization: How does Google know we exist?
OFF PAGE OPTIMIZATION
In the optimization phase SEO off page all actions are carried out outside of the site and are primarily aimed at obtaining as many quality links as possible.
Moreover, according to the SEO diconnecologist established by the famous site Searchmetrs.com, an authority in online marketing, SEO off page “represents all measures that can be taken outside the site in order to improve its positions on the results page. All of these measures help to create as many of the possible quality backlinks as possible”.
At this point the first obvious question appears. Why do you need so many links to ensure the site is as well positioned in the search engines?
For Google, as well as for other search engines – Bing, Yahoo, Yandex or Baidu – these links are basically the main way to differentiate the sites and to grant them better or better positions in the search results. All these links are seen by the search engines as trusted votes from the other sites.
The more votes and especially, the more votes from relevant strong sites, seen as real authorities in their field of activity, the better.
We can practically state that, in equal measure, the amount, diversity and quality are the three critical ingredients of a backlink campaign and thus of an off-page effective optimization campaign.
Naturally, now there are a lot of questions about how we can get these links.
- Who trusts us to give us just the same links if we have a new site?
- Which links are more relevant?
- Can we get such links and for pay?
- How do we choose the sites that we want to link to us?
- What pages in our site should those links be?
- What anchor should we use for these links?
And the list of questions can continue.
The answers to these questions are in fact all the off-page optimization strategy for any SEO optimization campaign.
However, the key question for all the cuto off page optimization is:
Why should a site, REGARDLESS of its relevance in the search engines, agree to quote us even more than to place a link to our site?
The answer is simple: Because we deserve!
And in order to deserve being quoted all over the internet we have to offer quality content. This is why we will continue to discuss about Content Marketing.
Content Marketing is a key element of the off-page optimization campaign
The concept of content marketing is not at all new. If we look deeper in the history of this concept we’ll see that its beginnings are in 1895 when the famous John Deere magazine launch its first magazine “The Fight” to its customers. This is one of the most illustrative examples of offline marketing.
Today, however, most marketing campaigns have moved to the online environment. It’s a natural step because our potential customers switched their attention and implicitly waste their time on the internet.
Next we will introduce the most effective ways of attention, efficiently distribute our content and gain as many links as possible:
Facebook has managed in only a few years to gather over 1.5 billion users. All of them interact faster, easier, give attractive posts binders, and even part give share to see and share what content they like to like.
Google+, Instagram, and many other networks of this type help people interact more with the attention and time of potential clients Intuitive, much of the efforts of the content marketing campaign should be focused on social networking.
Creating and distributing infographic
Properly used can become one of the top tools to gain quality links. It is neither simple nor cheap to think and implement a quality graphic, but results can be beyond expectations.
It’s already proven that people are processing video information much faster. Create an interesting film about your products/services, create your youtube, facebook or other media that will allow this and the results will not delay to appear.
Placing of relevant articles in known or niche publications
In a saturated world of information, the content we create must be of good quality and must be placed there are the highest chances to be read and appreciated.
In the same note as the SEO optimization on page, any action related to the off-page optimization process should empathize with our potential customers. We need to create that exciting content that interests them and place them where they spend most of their time.
The 5 methods listed above are only a part of off-page optimization. The optimization strategy off page will contain other elements such as: Relevant posts on forums, entries in specialized business catalogs, business reviews etc. This will be a natural, organic one and the SEO results will be expected.