With SEO optimization your website can reach the top 10 google results!
SEO optimization is currently the only way you can be present in the most raved, efficient and honorable advertising location in the world – the first Google page! Of course, to get here it takes a lot of work, determination, creativity, knowledge – both technical and business, in a word of a professional SEO promotion campaign. There are two ways you can get this: either call an agency specializing in providing quality SEO services, or become self-taught and try to succeed by yourself.
What is SEO (search engine Optimization) and what does optimization mean for search engines?
To better understand the term SEO, we must mention from the beginning that SEO is the acronym of "Search Engine optimization". In EU it translates as follows: "Optimization for search Engines". Since SEO is a still young concept we will not use words like "science" or "art", or both – how many voices are rushing to assert. Instead, to try to define the process, we will simply say:
Definition SEO Optimization
SEO optimization represents the practice of increasing the organic (natural, unpaid) traffic of a Web site and improving its quality through the organic results of the search engines.
What does the SEO optimization process consist of
Since it is strictly related to search engines, we can say from the start that SEO is an extremely complex and dynamic process.
Search engines such as Google, Bing, Yandex and others have now come to process on the one hand, billions of searches of internet users every day, and on the other side to search and identify in a giant database relevant answers to their queries. And this whole process is happening in real time. Obviously, to choose from this huge database the most relevant results for users, search engines use complex indexing formulas and algorithms that take into account hundreds of criteria. Google For example informs us that the results of SERP are set with the help of at least 200 ranking factors. Moreover, constantly and these factors change the way they function and adapt to the new user requirements. Google also signals that it has no less than 500-600 such annual changes. It is true that most are minor modifications, although over time we have experienced important updates as well as Fred Update. I think we understand now why SEO is a dynamic process.
We have such an overview of what is happening behind the search engines. In this context, SEO optimization tries to identify the formula by which the search engines combine these factors and set the hierarchy for the first results. Naturally, the ranking formula is strictly secretive and Google strives to maintain this secret.
However, Google gives us enough clues about how it works, and most importantly, we consistently repeat that all actions that determine the positions of the results have at their core – USER EXPERIENCE.
Thus, SEO agencies around the world analyze and constantly monitor how search engines operate to decipher the secrets behind them. Today, the SEO industry has developed numerous SEO (tool) tools with which it automatically monitors a large part of the criteria indicated by Google. Here are the most important (used by our agency):
SEO Optimization Campaign Stages
Setting SEO Goals
The first stage of any marketing endeavor, whether online or offline, must be the goal setting. The SEO campaign, as an integral part of the online marketing strategy, is no exception. That's why the first step we make in designing an SEO promotion strategy is to determine what SEO goals we want to achieve.
- "Increased sales of our clients and the development of their business"
- "Increasing the overall visibility of the site"
- "Increasing traffic volume"
- "Development of the potential market by increasing the number of indexed keywords"
On Page Optimization
In the SEO Optimization stage on page, all actions focus on the site itself. Normally this stage should be started since the actual realization of the site if we are talking about new sites or sites that want to completely change their structure. This is the ideal case, because, based on a complete analysis of the market that will activate the site will have a SEO friendly structure from the beginning.
- “User Experience”
- "Analysis of crawling and indexing"
- "Loading speed of the site"
- "Analysis of the structure of existing product/service categories"
Off Page Optimization
At this stage all actions run outside the site and have as main purpose getting as many quality links naturally. According to the SEO dictionary prepared by searchmetrics.com – an authority in the field of online marketing – SEO off page "represents all the measures that can be taken outside the site in order to improve its positions in SERP (search engine results Page). All these measures help create as many quality backlinks as possible ".
- “Link building”
- “Guest blog posting”
- "Press Release"
- "Relevant articles in known publications or niche "
Monitoring, analysis and reporting
The SEO process is an extremely complex one with many technical components and that is why we pay special attention to this stage. We want each customer to understand how, why and for what purpose we perform each activity.
Because we want total transparency, all our clients benefit from detailed monthly reports and most importantly to those who wish we offer in our application permanent access to be able to track the evolution of the campaign in real time. In the application you can follow the most important indicators of the SEO campaign.
- "Total transparency regarding the activities carried out."
- "Monitoring the impact of the actions conducted in the SERP."
- "Analyzing the results obtained every month "
- "Monthly and detailed reports"
SEO Optimization of your website - a true catalyst of the business!
SEO is more than a marketing channel, more than just a simple optimization of a site. It's a business landmark, a benchmark if you want, a bussines model for entrepreneurs, a competitive advantage hard to emulated if implemented correctly and yes, we can go up to say that it can be an integral part of the organizational culture of any Companies. On the other hand, SEO means respect for consumers and social responsibility on the Internet through the content that we create and promote.
Awareness of the importance of the SEO process by the US and EU entrepreneurs and by all those who want to succeed on the Internet, and its impact in the success or failure of a business represents our mission.
Advantages of SEO Optimization
Until a few years ago, I heard all over the phrase "If you don't have a website for your business It means you don't exist!". The phrase was and is perfectly true, only the internet evolved so much that from the first website appeared in 1991 today was exceeded the psychological threshold of 1 billion sites. Basically, the number of websites is so great that we can say that "if your website does not appear on top of the results of your potential customers ' searches, then you don't exist."
In this context, the importance and role of the SEO optimization process become essential for the future of your business, regardless of whether you are active in commerce, tourism, construction, IT or health, your business needs to be as targeted in the environment Online.
The SEO promotion process is a continuous one with long-term positive effects and results. Still, we have to mention that once we get to the top it's important that we keep it there.
But let's see specifically what advantages can bring a campaign to optimize your SEO business:
SEO optimization helps to better target audience targeting
Better understanding of customer buying behavior is vital for your business! Interruption-based marketing – TV commercials during your favorite movie or show, the Internet banner that blocks your access to the desired page – has become quite unpleasant as the number of advertising messages that we have to bear in Every day has reached a fairly high level. Through SEO optimization campaigns clients are not in any way pushed from behind, they enter the Internet and search for products/services only when they need, without annoying them with all sorts of promotional messages.
Optimizing SEO allows us to align to Google performance standards
The main objective of the search engine is to provide the most relevant and complete responses (results) to users around the world. To do this, Google continuously perfects altgoritmii/robots that filter over a billion sites so that they always display the most appropriate answers to the millions of questions addressed to him. Thus, an SEO optimization campaign compels us to align our performance standards and increase the value of our website through the quality/quantity of content to keep up with Google's development.
SEO Optimization increases brand awareness
Think that Mr. John wants a vacation for him and his family, and in his multiple searches, no matter what destination or type of vacation he searches on the internet, on the front page, in 70% of searches appears a certain travel agency. Surely, the name of that travel agency will remain in the mind and the chances of that agency becoming Mr. John's holiday partner grow considerably. Moreover, the second time our tourist will be interested in a vacation will directly access the site of the agency!
Optimizing SEO has the best Return on investments
The best ROI of a marketing channel and the best conversion. This advantage comes as a corollary of the fact that users arrive on our website and not the other way around. Customers feel more comfortable this way and they will be more receptive and will buy much easier from us. Positioning in the top of the results means primarily more traffic on the site and of course more clients for your business. This is the main objective of the SEO optimization process.